Another story – Digital piracy saps music industry – that implies that all the music industries problems are down to piracy. Personally, I don’t get this. I’ve virtually stopped buying CDs, mainly because I don’t listen to that much music anymore. There are a number of reasons for this – having the time and the space to do it without inflicting my dubious taste on those around me, the fact that burning minidiscs is such a pain, my ears are the wrong shape for the majority of earbuds out there, I can no longer concentrate on what I’m supposed to be doing if there’s music in the background (is this me getting old?).
But underlying all this is the fact that there’s just not that much music out there that I really want to listen to – or at least not that much music out there that I’ve got the inclination to go out and find. The music biz doesn’t market to me, it seems – I’m not likely to buy Justin Timberlake or Brittany Spears or S Club 7 etc etc. So I tend not to listen to the radio, which means that I tend not to hear things that I think “must buy that”. But if I’m the demographic with the disposable income, doesn’t this imply that I’m the demographic that should be targetted?
