There’s been a running theme of late in the Scobleizer (and others that he’s linking to) about the way in which blogging is under the corporate radar – tolerated and encouraged, even. I’m a bit sceptical about this – after all, in most big corporates the brand police get upset if the the ‘i’s don’t get dotted just-so – I vividly remember having a heated conversation with a PHB from a corporate communications function who was getting really quite uptight about why I couldn’t guarantee that his emails would reach their intended destinations in pitch-perfect 11-point Garamond. I can’t imagine most corporate PRs being overly-relaxed about hundreds of freelance opinions being pumped out of the organisation unchecked.
But having said all that, all the unchecked voices from Redmond are putting a human face on the Vole, for me at least. (Anyone know why the Inquirer keeps refering to M$ as that?). So maybe a lack of control in one respect has tradeoffs as positive vibes in others? And maybe that’s what the Scobleizer is all about – after all, there can’t be much time left in the working day after all that blogging…
