The subject of email cropped up a number of times at the STES symposium this week – mainly in the context of it being broken, with the signal-to-noise ratio declining under a tidal wave of spam and other email junk. And this was an opinion that some participants felt very strongly about – Stowe Boyd is running a “Just Say No To Email” campaign, for example.
There was a lot of talk about instant messaging being the obvious alternative to email, and to an extent I’d go along with this line of reasoning – it’s inherently more robust to spam-type communications for example. It’s also a great deal more immediate, although depending on what you’re doing at the time, this can also make an IM message even more intrusive.
But I think where IM fails to win out over email is when you consider that email is inherently an asynchronous medium. Because of it’s store-and-forward nature, the communication will still get through (spam filters permitting) whether I’m currently around to deal with it or not. If I’m offline, it’ll wait until I get back – in effect, I have complete control over when (or if) I respond.
In contrast, IM is a synchronous medium. If I’m offline, then messaging me won’t work because I won’t receive it. Which is not a problem if the two parties are online simultaneously, but how often does this happen in real life? And the situation is worsened if the parties are geographically spread – it’s entirely possible that one would be finishing their working day as the other one starts.
All of which got me thinking about whether it would be possible to meld both email and IM into one platform – where I could message someone if they were online and the communication medium would behave in an instant messaging-style; but a platform that would be able to gracefully degrade back to a store-and-forward model if my recipient was offline. What would such a system look like, and would it work? Would it be adopted, or are the two separate technologies too entrenched to change?
