How much traffic Odious Cinemas are losing

July 20th, 2004

I know I keep banging on about the Odious Cinemas webshite, but this piece caught my eye in a big way. Via Isolani, an analysis of just how popular the accessible version was:

31 percent of Odeon’s traffic was generated by visitors using the accessible version of the website. Now that’s astonishing.

Astonishing is about the word for it. And as far as I can see it’s cast-iron positive proof that Luke “Don’t know a good thing when it points out where my website has gone wrong” Vetere and his marketing droids clearly haven’t got the slightest clue about what they’re doing - to cut off 31% of traffic to your transactional website is utterly, gibberingly, howling-at-the-mooningly mad.

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One Response to “How much traffic Odious Cinemas are losing”

  1. on July 20, 2004 7:51 pm

    Keep banging on about it as much as you like, thanks for the support. :)

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