Pros and cons of business blogging

Here’s an interesting summary of the advantages and disadvantages of blogs from an organisational perspective, which starts by pointing out something that I think gets overlooked a great deal:

Isn’t it interesting that some of the most significant ‘revolutions’ of the last twenty years have all had to do with writing? How retro is that? First we had email, then webpages, then mobile phone texting, and now blogs. All this reflects a trend whereby the world is becoming more formal in how it communicates. Instead of body language and endless conversations, communication has shifted towards endless words on a screen.

What makes the summary of pros and cons all the more unusual is that they’re written by someone who doesn’t maintain a blog himself:

There’s money in words; real value, real worth. I’m not a blogger but I do have this newsletter and I can tell you that these 500 or so words that I publish every week have seen a major return on investment for me…

…This is an age where you will build your professional reputation word by word.

Certainly an opinion that we’d strongly agree with.