Being a relatively recent Mac convert, I don’t need much persuading that Apple know a thing or two about making innovative products. But the problem with innovative products is that they don’t stay innovative forever – so if you want to hold your position as an innovator, by definition you need to run to stay still.
But if you’re Apple, it seems that you can get a lot of your product development – or at least the off-the-wall ideas and physical design parts – done by your customers. Just sit back and monitor the speculation on the interweb, catch the better ideas and profit…
