Something to bear in mind amongst the hype

December 16th, 2004

It’s unfortunately easy to get a bit carried away when it comes to ‘how blogs will change the world’ - but despite some of the more effusive hyperbole, they’re a means to end rather than an end in themselves.

Here’s a blast of sanity from Doc Searls:

The same is happening with blogs. Lots of people will make money with blogs. But many more will also make money because of blogs. We’re talking about leverage here. Blogs are great levers. But jeez, is money the only measure, or the only point, of anything?
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