How to write killer blogs

This is an interesting article from B L Ochmann about things to bear in mind when writing content for blogs.

The basic guidelines: keep your copy lively, factual, tight, clear and short and search engine optimized.

After reading a number of these kind of articles, the first piece of advice I’d give someone about writing on a blog is “stop reading articles about writing on blogs and get on and write something” - I don’t know what it is about blogging per se, but it does tend to provoke navel-gazing amongst the marketing gurus and academic wonks around the blogosphere (which is a word I heartily detest, actually). Better to post something not-quite-perfect than not to post at all, as far as I’m concerned.

But despite my cynicism, the article does have some good ideas - which if applied equally to business writing generally would make the world a whole lot more interesting to read about.

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