There’s a bundle of resources – blogs, forums, white papers and more – in the Project Management Knowledge Base at ITtoolbox.com. A lot of the content is vendor-supplied, so a degree of caution needs to be had occasionally, but there’s a lot of value. Worth checking out.
Archive for 9 February 2005
Here’s how not to do blogging for PR. McDonalds have set up a fake blog to coincide with the Superbowl, supposedly created by someone who found a french fry that looks like Abraham Lincoln.
Considering the resources that McDonalds have to throw at this kind of thing, they’ve not exactly excelled themselves – it’s basically a Typepad blog with 10 posts and closed comment; and a badly-Photoshopped picture of said fry. Interestingly however, they haven’t closed trackbacks – so these are rapidly filling up with ‘yeah, right, pull the other one’-style posts.
And if you thought the McDonalds blog was a poor effort, wait until you see what Pepsi have managed to achieve. That Pepsi Girl is a Blogspot blog supposedly “…dedicated to the super hot sexy girl in the iTunes Pepsi ads that premiered during the 2005 Super Bowl”.
A quick sample of the erudite debate that a room full of highly paid advertising experts came up with:
I used to like Coke more than Pepsi. Until i found out she drank Pepsi.I love Pepsi now. Because Pepsi Girl drinks it.
Drink Pepsi.
