If I had to pick a non-obvious candidate for blogging, then bespoke tailors would come fairly high up the list. How wrong I was – English Cut is the weblog of Thomas Mahon, a Saville Row tailor of high renown.
It’s interesting stuff – not just as a marketing exercise, but as a source of inside information for us hapless consumers:
If the tailor tells you a hand canvas is overrated or unnecessary, he is either incompetent or dishonest. Probably both. Turn around and leave his shop at once.
His expertise doesn’t come cheap at $4000 a suit, but as a way of educating potential clients of the benefits of bespoke over off-the-peg, this is a fascinating exercise.
