Well, the ‘controversy’ rumbles on – so if Pepsi’s aim was to get us sad bloggers talking about it, strike one to them. (Or maybe that should be ‘touchdown’, given the timing?) If their aim was to get us to drink more sugared water, on the other hand, then they’re not succeeding here – this is my idea of cold and refreshing.
And if it’s an elaborate practical joke on the part of someone unconnected with PepsiCo, I would imagine that there’s a fair chance of a visit from the Pepsi legal team sometime soon – large US corporates not being known for their sense of humour when it comes to some playing around with their brand equity.
For my money, it’s still a flog.
