It’s not enough to simply know who your stakeholders are. Different players in the project landscape have very different interests in the outcome, and these can change over time. If not all stakeholders are equal, that implies that you need to tailor your approach to them. The question then becomes “how” should an approach be tailored, and “who” should get which approach?
While it might be desirable to deal with every single stakeholder with a personalised approach, in reality that’s unlikely to be possible. So here’s a technique for classifying stakeholders according to their power and influence, and their interest in the outcome.
