The human cost of guerilla marketing

Thursday is National Escargot Day, apparently - I know this because along with everyone else on the Manchester Airport train this morning, I was greeted by a snail as I boarded.

(Which was actually a marketing droid dressed in a snail costume, complete with shell and feelers, handing out flyers for Cafe Rouge.)

Morning isn’t the best time of the day for your average commuter, and it certainly wasn’t for the snail - from the expression on his face you’d have thought that he was going to share the same fate as the escargots he was attempting to promote. And given the congestion that he and his shell were causing as we all attempted to squeeze ourselves past the promotion, there was every chance that he would end the morning in garlic butter…

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