404 - your marketing cannot be found

September 14th, 2007

I’m no expert, but if you have to email your customers to explain that no, your site isn’t broken, it’s just your latest marketing campaign - well, that’s not particularly effective marketing.

Pingdom is a site monitoring site that monitors sites, and does it quite well - unfortunately their marketing folks aren’t quite as good as their monitoring. This is the email I got this morning:

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